How consumers use technology and it’s impact on their lives
This article comprises a slideshow presentation, script notes and a video presentation that explore the theme of the impact of the internet on our lives. I take a look at some interesting stats that demonstrate our reliance on technology, and how we use it.
Script notes:
| DIALOGUE | VISUAL AIDS |
|---|---|
| Hi My Name is Chrissie And today I’ll be talking about how consumers use technology and its impact on their lives | SLIDE: Introduction |
| Latest Our World in Data research shows that 63% of the global population is connected to the internet and | SLIDE: Access to the Internet |
| Rich and densely populated areas have higher internet penetration than rural and economically underdeveloped area’s according to Statista. | SLIDE: Internet Penetration by Region |
| Phones have become more powerful providing a convenient and cheaper alternative to computers. Statista’s data shows that 97% of the global population owns a mobile, while 58% access through a computer. This enables more people in developing areas to access the internet. | SLIDE: Global Population Device Ownership |
| And Statcounter confirms mobile’s dominance, showing that it takes just over 60% of global data traffic. But wireless traffic is more than just the devices we wear, carry and use at home. | SLIDE: Data Market Share by Device |
| There are many other devices wirelessly connected together. Homes and businesses are automated by the Internet of Things, a network of devices, appliances and software that collect and share data, and then analyse and adjust appliances and machinery without human intervention. | SLIDE: Digital Devices Used by Audiences |
| Search is software we use to navigate the massive amount of data on the internet, and traditionally customers use a search engine. Statcounter data shows that Google is still the market giant in this sector, taking 89.4% of current search traffic. | SLIDE: How Customers Search for Information |
| In 2016 Google announced a pivot to mobile first indexing, recognising the rise of mobile popularity. And by 2021 Statista’s data shows that 63% of all searches were done on a mobile. | SLIDE: Mobile search overtakes Desktop |
| How we search is still evolving, with new technologies such as visual and voice search giving us more ways to find what we want, and more recently AI generative search uses language models to understand the intent of the enquiry to give us better results. | SLIDE: Search Methods Available |
| One of our most popular things to search for are products. When we are looking for products online marketplaces take more than double the search enquiries than a search engine, according to Statista. | SLIDE: How Customers Search for products |
| In 2023 19.4% of worldwide retail sales were attributed to e-commerce, a trend Statista predict to continue year on year. A large part of this growth is attributed to shopping behaviour changes during the Pandemic and the growth of mobile commerce. | SLIDE: The Rise of Ecommerce |
| In physical products we spend most of our e-commerce money on electrical consumables, fashion and food in that order. The top digital consumables are TV and movie streaming, music downloads and music streaming according to DataReportal. | SLIDE: What consumers Buy Online |
| Video consumption grew during the Covid 19 Pandemic, peaking in 2022 when we watched 19 hours of video per week according to Statista. | SLIDE: Online Video Consumption |
| Erricson reports that video consumption on mobile has over quadrupled in the last four years. Video watching is the most popular activity on our mobiles, Statista’s figures show that 72.7% of monthly mobile data was spent on video apps, and a further 8.6% on social networking. | SLIDE: Mobile Video Consumption |
| Internet habits adopted as coping mechanisms during the Covid-19 Pandemic have since become staples of our internet usage. Redgate figures show that between 2020 and ’24 our global data consumption more than doubled and shows no signs of slowing. | SLIDE: Consumer Trends |
| Mobile’s share of web traffic is growing year on year. 2023 to ’24 showed a 17% increase according to DataReportal and mobile commerce, as a share of E-commerce rose 6% from last year. | SLIDE: Upward Mobile Trends |
| Social media has become a daily destination for many internet users, we spend an average of 2hours 19 mins on social media according to Datareportal. Statista reports that 8.6% of monthly mobile data usage is spent on social networking apps. And we aren’t just scrolling and messaging anymore, Datareportal finds that 46.1% of us use social search to find and research products and that social commerce has grown 23% from last year. | SLIDE: Upward Social Trends |
| New technology is changing how we interact with the internet. Augmented Reality on mobile grew by 4.27% of users between 2023 and ’24 estimates Statista. The most used AI tool is ChatGPT, an AI generative language model that is currently causing disruption in search, content creation and marketing. Demandsage reports it has 200 million weekly users. | SLIDE: New Tech Trends |
| Key takeaways from current research is that mobile technology is providing more ways for more people to access the internet, even in rural and less developed area’s. The technology we carry in our pockets is ubiquitous and it’s impact on our lives, both real and virtual, is far reaching. We do more search, commerce, social networking and video consumption on a mobile than any other device and new technology will continually evolve our internet landscape. | SLIDE: Summary |
| Thanks for listening to my presentation, check out my blog at www.curlyred.space for more marketing insights. | SLIDE: Thankyou |
| And please share with your friends if you liked it. | SLIDES : Reference List(s) |
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References
Ritchie, H et al (2024) [online] Internet – Our World in Data [accessed 28/10/2024]
Statista (2024) [online] Global internet penetration rate by region 2024 | Statista [accessed 21/11/2024]
Statista (2024a) [online] Global digital device ownership 2023 | Statista [accessed 15/10/2024]
Statcounter (2024) [online] https://gs.statcounter.com/platform-market-share/desktop-mobile-tablet [accessed 21/22/2024
Statcounter (2024) [online] Search Engine Market Share Worldwide | Statcounter Global Stats [accessed 29/10/2024]
Statista (2023) [online] Mobile share of U.S. organic search engine visits 2021 | Statista [accessed 6/11/2024]Statista (2024)
Behal, G (2023) [online]The Complete history & Evolution of web search The complete history & evolution of web search [accessed 23/11/2024]
Statista (2023) [online] Top channels for product search worldwide 2023 | Statista {accessed 22/11/2024]
Statista (2024) [online] E-commerce as percentage of total retail sales worldwide from 2021 to 2027 Global e-commerce share of retail sales 2027 | Statista [accessed 17/10/24]
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Statista (2024) [online] E-commerce as percentage of total retail sales worldwide from 2021 to 2027Global e-commerce share of retail sales 2027 | Statista [accessed 17/10/24]
Kemp,S (2023) [online] Slide 450,477 Digital 2024: Global Overview Report — DataReportal – Global Digital Insights Digital 2024: Global Overview Report — DataReportal – Global Digital Insights [accessed 2/11/2024]
Ceci, L (2024) [online] Weekly Time Spent with Online Video Global time spent with online video 2023 | Statista [accessed 27/11/2024]
Ericsson Mobility Report (2017) [online] Streaming Video – Mbs to Gbs Streaming video – Mbs to GBs – Mobility Report – Ericsson [accessed 29/10/2024]
Ceci, L (2024) [online] Monthly mobile data traffic by apps Global mobile data share 2024 | Statista [accessed: 29/10/2024]
Hack, U (2021) Red-gate.com [online] Volume of data created and replicatedworldwide What’s the real story behind the explosive growth of data? [accessed 23/11/2024]
Kemp,S (2024b) Slide 74 Mobiles share of web traffic YOY [online] The global state of Digital in 2024 — DataReportal – Global Digital Insights. https://datareportal.com/reports/digital-2024-october-global-statshot [accessed 4/11/2024]
Statista (2024) Statistics report on Mobile Commerce Worldwide [online] Mobile commerce worldwide | Statista accessed [24/11/2024]
Kemp, S (2024) Slide 270Daily Time spent on Social media [online] The Global State of Digital in 2024 — DataReportal – Global Digital Insights [accessed 2/12/2024]
Kemp, S (2024) Slide 298 Social network use for brand Research [online] The Global State of Digital in 2024 — DataReportal – Global Digital Insights [accessed 2/12/2024]
Statista (2024) [online] Social commerce share online Global social commerce share of online retail 2018-2028 | Statista
Alsop, T (2024) [online] Mobile AR users Worldwide Mobile AR users 2023-2028 | Statista [accessed 29/11/2024]
Demandsage (2024) [online] Chat GPT statistics ChatGPT Statistics (NOV. 2024) – 200 Million Active Users [accessed 29/11/2024]
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